Assignment Example | Topics and Well Written Essays - 1000 words - 31

Assignment Example In the case of Motorola, the site makes explicit reference to the company being a Google firm, also connecting with its customers via the brand cachet of Google and its massive influence in technology and in the decision-making of technology buyers and enthusiasts. The Motorola brand and organization, in this case, leverages the strong brand image of Google among not just that subculture of smart phone users that are heavily into technology in general and in Android and smart phones in general, but also the general mass of consumers who are intimate with Google as both a provider of search and of advertising related to search. Here the Motorola brand makes use of the wide reach of Google through its popular mass media properties too, chief among them YouTube, to also further reinforce its attempt to lure in the mass market customers in different parts of the world. The marketing mix element of price, which is deliberately set low for its mass market phones, is reinforced by its lever aging the Google name in its web pages (Motorola Mobility LLC, 2014). In the case of music marketers like Tower, on the other hand, the key social influences relate to the way the site leverages music icons such as Michael Jackson, who by their stature even post-death constitute a heavy influence on the opinions of music consumers, to lure in a wide demographic of music lovers into its site (Tower.com, 2014). The literature states that certain products lend themselves to heavier advertising than others, because of various aspects of the product, such as the product’s being new; the complexity factor associated with the product and its features and benefits; the need to highlight differentiating factors of the product; intense competition; the novelty of the product requiring intensive education and explanation; and the product being of wide appeal to many different market segments for different purposes, requiring different advertisements that cater

Article Rebuttal Essay Example | Topics and Well Written Essays - 500 words - 4

Article Rebuttal - Essay Example Correspondingly, the essay intends to provide a rebuttal to the article with valid arguments. In keeping with the article, in order to validate his claims the author has highlighted that in the year 2000, Mark Muraven and Roy Baumeister published a paper in Psychological Bulletin which states that self-control is similar to muscle that gets weakened every day after use. Thus, if a person forces himself for jogging for an hour the capacity of self-regulation is proportionally weakened which increases the possibility for a person to opt for a pizza instead of salad. In his article, the author states that there are 45 million Americans who actually joined the gym in the year 2000 which was merely 23 million in 1993. The Minnesota Heart Survey highlights that in 1980, 47% of people were undertaking regular exercise which grew to 57% in the year 2000, and yet there has been a rise in obesity. Northwestern University, in June 2009, conducted a research in order to investigate the correlation between development of diabetes and aerobic fitness. The research derived a result that be ing aerobically fit is less important than developing a body mass index that is normal in the prevention of disease. In this situation, the author states that exercise does not help hefty people to reduce their weight. Eric Ravussin quotes that â€Å"In general, for weight loss, exercise is pretty useless† wherein the author states that exercise is not important in reducing weight and the advertisements done by various gym are untrue (Cloud, 2009). From the analysis of the article, it is worth mentioning that if a person undertakes jogging it would lead to increase in fitness and greater capability to do certain tasks. The author misrepresents the survey conducted to support his idea. The author in this statement stresses on the fact that even though there has been progress of the people undertaking exercise, it has caused growth in obesity as well. However,